“Make gifts for people. Maybe they will notice how hard you worked, and maybe they won’t.
But ultimately, that doesn’t change anything because your responsibility is not to the people you’re making the gift for, but to the gift itself.”
…and sometimes, when clients are around, I wear a jacket.
About
With a philosophy of “if it doesn’t work, it doesn’t count,” Dante has spent over 16 years working with notable consumer, B2B, and health brands across Southeast Asia.
Spanning from 360 campaigns to social, .com, content, CRM and apps, Dante’s work for clients has earned global, regional and local honours for creativity and effectiveness including CLIOs, New York Festivals, Spikes Asia, ADC, Effies and AMAs contributing to MRM earning numerous specialist agency of the year accolades covering CRM, Marketing, Mobile and notably Campaign Asia Pacific’s Digital Agency of the Year for Singapore and Southeast Asia from 2014, 2015, 2016, 2018, 2019, 2020, 2021 and 2022.
With the closer integration of McCANN and MRM Singapore, Dante’s work helped McCANN Worldgroup earn Campaign Asia Pacific’s Southeast Asia Integrated Agency of the Year ), Singapore Digital Agency of the Year and Singapore Creative Agency of the Year.
CONTACT
M: +65 961 91037
E: dante.abelarde@gmail.com