In the cut-throat restaurant business, reputation is everything.
And with the rise of food review sites and social media, there are an estimated 1 billion reviews online, and more added each day. But different diners voice different opinions and not everyone agrees on what is good and what is bad.
How can chefs and restaurant owners filter through the noise to make the right decisions to win diners over?
As the world’s leading maker of professional restaurant ingredients, Unilever Food Solutions wanted to help.
The Solution
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Food Pulse: Your Smart Restaurant Advisor
Turning Noise into Knowledge
Food Pulse is a data-powered mobile app that tracks a restaurant’s reputation to help chefs and restaurant owners easily spot the trends that matter and provide the solutions to win diners over.
Scanning the internet for everything diners are saying and sharing about a restaurant, Food Pulse uses a system of complex algorithms, artificial intelligence, machine learning, natural language processing and photo recognition to analyse ratings, reviews, photos, sentiments, comments - even emojis - to find out what diners really want.
Finding insights in a sea of social data
Scanning over 29,266,575 data points from APIs, review sites, social media and food blogs for 222,713 restaurants, Food Pulse organizes the data and highlights action items for chefs, providing insights and comparisons on how their restaurant and their competitors are trending, and gives relevant advise to make things better.
Your restaurant ratings, reviews, photos and comments
combined into a simple Pulse Score out of 100
Track scores against who you want to compare against by cuisine or even by location.
See the trending topics about your restaurant and get insights on what diners are saying.
Get context-relevant tips and recommendations to help solve issues and make things better.
And the same data that show chefs what diners really want can show Unilever Food Solutions what restaurants really need.
Taking a macro view of the same aggregated data, UFS can now take the pulse of the trends that matter to chefs and owners, delivering real-time insights for planning and innovation roadmaps as well as arming its sales team with the right customer solutions for each restaurant.
