Fox Sports Asia
In a region dominated by mobile phones, digital delivery of sports content for fans in Asia has long been an afterthought.
Fox Sports Asia recognised this and asked us to help them win the hearts and minds of sports fans across all digital screens. Combining the UX, analytics and creative disciplines, we created and delivered the mobile-first strategy for the brand in Asia.
The new platform over web, mobile, and TV helped sports fans get the content they wanted, on their terms.
NEW FEATURES:
Dynamic Landing Page Experience
Tailored for the interests of each individual market, landing page content dynamically updates to reflect the top sports stories, stats and scores that local viewers care most about.
Match Center
A new feature combing live match video coverage, real-time scores, match statistics and commentary all in one place so fans can enjoy the action and deep dive match information as it happens.
Fans can now get access to the latest scores, video-on-demand, receive alerts and personalised content when it matters most: in real time. After launch, reception of the new platform has been overwhelmingly positive with traffic increasing, and driving additional revenue for Fox Sports Asia.
Score Center
All the games that matter most to you in one easy to use dashboard. Access relevant match center pages at the touch of a button.
Your matches at a glance
Scoring format adjusts Intelligently to each sport. Helping you get a clear picture of how your teams are doing at a glance.
For the fans: live feeds, second screen information and full TV to digital cross-platform experiences
