LOST IN THE RAIn

A road safety initiative by Chevrolet

In India, 8 people die from road accidents every hour, many of them pedestrians. This number rises sharply when it rains. For the coming monsoon season, we wanted to make a difference.

Using a special hydrophobic spray, we created safety messages at dangerous crossings around India. These sprayed-on messages are invisible when dry and only appear when it rains to warn pedestrians and drivers to take more care on wet roads. 

We captured everything on video and promoted it on YouTube and Facebook to raise awareness. The campaign attracted the attention of local and international media, earning 14.2 million views generating 2.8 million engagements with a 92% positive sentiment score - demonstrating Chevrolet's commitment to making India's roads safer.