Atopiclair™
Calm the monstrous eczema itch with Atopiclair™
The problem
Like a childhood monster, Atopic dermatitis (eczema) is a chronic skin condition that affects 10% of all kids, with an itchiness that keeps them from resting well. Moms not only needed a product that would soothe the flare-ups; they also needed a place to get comprehensive, yet easy-to-understand information to help manage this beastly, lifelong ailment.
The solution
We revamped the Atopiclair™ website and replaced the complicated medical jargon with simple information and cute visuals that transformed eczema from a scary, incurable beast to a manageable monster. Empowered by the website content, moms were no longer overwhelmed by this childhood skin condition, and saw Atopiclair™ as an ideal solution to help calm the itchy outbreaks.
Skincare guide gives easy tips on reducing the severity of outbreaks
Facts page breaks down the causes and solutions for eczema
404: Error pages lead users to home and product pages
Simplified sample request form makes it easy for visitors to try Atopiclair™
Store locator page’s masthead image changes depending on the viewer’s country