The Red Cross Connection
Activating Singapore youths to donate blood
First launched in 2014 and continuing on, the Red Cross Connection integrated traditional media, on-ground events, PR, digital, film and an award-winning mobile app.
Case Video: The Red Cross Connection
The blood donation campaign activated youths to use their social media networks to find donors for specific blood types. The campaign also helped spread the word for blood donations, driving over 120,000 donations, with each donation potentially saving up to 3 lives.
Blood Alerts
Whenever a blood type runs low, the app sends out Blood Alerts - each a microcampaign asking for a specific type of blood. Users can use the app to find the nearest donation centre or share the alert, further spreading the alert to their social network.
Tracking Impact
Like a good crowdfunding campaign, the app keeps track of the total progress towards meeting the annual donation target, how many donors are still required, and how many lives the accumulated donations can save.
Your Donor Profile
Keeping track of your blood type, number of blood donations and shares, as well as a countdown to when you can safely donate again. Gamification ranking tracks how helpful users are to the overall cause.
Easy UX/UI
A simple onboarding process provides a quick education on how to use the app for youth (primary) as well as adult and older (secondary) users.