WHEN A SMALL BUSINESS DOES BETTER, LIFE GETS BETTER
The Challenge
When a global tech company talks to businesses, it often leaves small local businesses feeling left out, particularly in markets like New Zealand, where SMBs are not just about business, but a way of life.
Turning a technology story into a story of making life better
When local businesses have better technology, they work better, lifting the community, providing better jobs, better food, and better services for a better life. Microsoft's campaign recognises the contribution of local Kiwi businesses, and offers its support as a partner for growth, breaking the perception that a big tech brand only cares for big companies.
Campaign Video: Small Business for Better (NZ)
Small business spirit. Microsoft tools. Better together.
A new section with content tailored for New Zealand's SMB industries features ways business owners can work better. Microsoft offers its local partners support to help implement easy-to-adopt technologies designed to help small businesses flourish and grow.
